Harald kruger (BMW)

 Here’s a detailed look at Harald Kr

### **1. Early Life and Education**  

Harald Krüger was born on **October 13, 1965**, in **Germany**. He pursued a degree in **mechanical engineering** at the **Technical University of Braunschweig** and later furthered his studies at the **RWTH Aachen University**, one of Germany’s leading technical institutions. His strong academic background in engineering played a crucial role in shaping his career in the automotive industry.  

### **2. Career at BMW**  

Krüger joined **BMW (Bayerische Motoren Werke AG)** in **1992** and quickly rose through the ranks due to his expertise in **engineering and management**. Over the years, he held several key positions, including:  

- **Head of Technical Planning**  

- **Head of Powertrain Production**  

- **Board Member for Human Resources and Production**  

### **3. CEO of BMW (2015-2019)**  

In **May 2015**, Krüger was appointed as the **CEO of BMW**, making him one of the youngest people to lead the company. During his tenure, he focused on:  

- Advancing **electrification**, with the expansion of **BMW’s electric and hybrid vehicles**.  

- Strengthening BMW’s position in the **luxury car market**, competing with Mercedes-Benz and Audi.  

- Driving **autonomous vehicle technology** and digital transformation.  

- Managing **global trade challenges**, particularly regarding **US-China tariffs**.  

However, his leadership faced **challenges**, including slower growth in the electric vehicle (EV) market compared to competitors like **Tesla**. Reports also suggested he struggled with the **pressure of the role**, leading to his resignation in **July 2019**.  

### **4. Life After BMW**  

After stepping down as CEO, Krüger took a break from corporate leadership but remained active in **business and advisory roles**. He has since joined **Deutsche Telekom’s supervisory board** and continues to work in **strategic consulting and leadership development**.  

### **5. Legacy and Influence**  

Despite a **short tenure** as CEO, Krüger’s contributions to **BMW’s electrification strategy** and **digital transformation** helped shape the company’s long-term vision. He remains a **respected figure in the automotive industry**, known for his **technical expertise and leadership in German engineering**.